Workshop: Communicating Decentralized Identity
Decentralized identity is an idea few have encountered, and it’s wrapped in a new technology of unfamiliar terms – agents, DIDcomm, schemas. How we explain the value proposition of what we’re building to customers, investors, and journalists is critical because our products and services are the access points to ideas and technology that will change the way we use the Internet. This workshop will focus on the dos and don’ts of communication: the need for clarity, the importance of values, and the opportunity for storytelling.
You will learn:
- How to easily and clearly explain the technology to different audiences, both technical and non technical
- How to take a goal or product that you have and turn it in to a marketable story
- How and when to stress different values to your target audiences
Duration: 4 hours
Up to 8 participants